

Brand Thought Leadership
Do a brand assessment and get the brand reboot you need to hit your goals!
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Is your brand in alignment with your revenue goals? Are you launching a new venture?
Is your brand messaging costing you money?
Whether you are developing a new product or service or it’s time to rethink what you are doing that is not working or you are just not hitting the mark, a brand 360’ deep dive can be a potent tool to evolve your concept, elevate your position in the marketplace, or boost your revenue.
Customer and market dynamics are always changing and your brand needs to evolve too. Unfortunately a set it and forget it attitude for your marketing program can cost you dearly, and it can impact your bottom line. It’s important to continue to get 360 feedback in your messaging and brand strategy to ensure what we’re saying, why we’re saying it, who we are saying it to is still the best opinion to help you reach your business goals. You may also have a new product, service or target audience to engage that may require new messaging and marketing goals.
We work with you to reposition your messaging, increase your share of the voice and grow your revenue. Here’s how it works. Schedule an introductory brand discovery meeting with Kim to clarify the issues you are facing and your business objectives. After a brand/needs assessment of your organization, we schedule a brand therapy workshop with all the decision makers present to review the current brand identity and what is being said. We go over messaging to your customers, your vision for the company, where you want to take it and get to the crux of what your brand needs to reflect and communicate to achieve these goals.
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At the end of our process, clients have clarity of messaging, a clear, actionable plan to accomplish, and most importantly, all stakeholders are on the same page to make it happen.
